17 Years in business

On-site Sunglass Gifting for Casinos & Gaming Properties

Your VIP players expect more than free play credits and steakhouse comps. Designer sunglasses are the high-perceived-value, low-cost gift that keeps your property top-of-mind every time they step outside — without cutting into your free play budget.

Premium sunglass gifting activation at a luxury casino resort pool area with designer frames displayed under a cabana

How It Works

Built for casino marketing teams and player development managers who need high-impact gifts without the operational headache.

Tell Us About Your Players

Share your property's guest profile, loyalty tier structure, and event calendar. We'll recommend frame collections and packaging that match each tier — from crowd-pleasing brands for general player events to ultra-premium designers for your Black Card and invitation-only guests.

We Build Your Activation

Our team curates tiered frame collections, produces custom-branded packaging, and handles all logistics. For on-site events, we arrive with a self-contained display setup, fitting specialists, and premium presentation materials — your casino hosts don't lift a finger.

Players Get the VIP Treatment

Whether it's a poolside sunglass bar, a player appreciation night activation, or a luxury gift box delivered to a suite, your guests experience a premium one-on-one fitting with designer frames. They walk away wearing Maui Jim, Ray-Ban, or Gucci — a tangible reminder of why your property is their casino of choice.

They Come Back More Often

A pair of designer sunglasses worn 300+ days a year keeps your property top-of-mind in a way that free play credits spent in one session never can. Properties report that experiential gifts increase trip frequency and deepen player loyalty far more effectively than incremental comp dollars.

Common Use Cases

Casino marketing is a reinvestment game. Here's how properties use sunglass gifting to maximize player lifetime value without burning through free play budgets.

Player Appreciation & Loyalty Events

Your Platinum and Black Card players expect exclusive experiences — not another branded tumbler. Set up a private sunglass activation at your next player appreciation event where top-tier guests browse 200+ designer frames with a personal fitting specialist. Tier the selection: Ray-Ban and Oakley for Gold, Maui Jim and Persol for Platinum, Gucci and Prada for invitation-only VIPs. It's the kind of event your hosts can invite players to that actually moves the needle on trip frequency.

Pool & Resort Activations

Your pool complex is the social hub of the property, especially during summer and event weekends. Set up a sunglass bar next to the cabanas — guests browse designer frames while enjoying the resort, try on styles with a fitting specialist, and walk away with a gift that doubles as instant social media content. It creates a destination moment that gets players off the floor and into an experience they'll post about, tag your property in, and remember when deciding where to book next.

Tournament & High-Roller Gifting

Poker tournaments, slot tournaments, and high-roller invitational weekends are your highest-value acquisition events. Designer sunglasses as welcome gifts or prize packages signal the caliber of your property before the first hand is dealt. For top-tier invitationals, VIP gift boxes with Gucci, Prada, or Oliver Peoples frames — delivered to the guest's suite before arrival — set the tone for the entire weekend and justify the trip for players evaluating multiple casino invitations.

Some Of The
Brands We Carry

We offer the world's most sought-after luxury eyewear brands - from classic icons like Ray-Ban and Oakley to high-fashion houses like Prada, Gucci, and Versace. As authorized retailers with 17 years of expertise, we provide access to 1,000+ designer frames, ensuring every guest finds a style they'll love and actually wear.

FAQs

Here are some common questions about our services and how we can assist you.

Do you work with casino loyalty program tiers?

That's one of our specialties. We build tiered gifting programs that mirror your loyalty structure — curating different frame collections and packaging for each level. Your Gold members might choose from premium brands like Ray-Ban and Costa, while your Platinum and Black Card players get access to luxury designers like Gucci, Prada, and Oliver Peoples. The tiered approach reinforces the exclusivity your top players expect and gives your hosts a tangible incentive to drive tier upgrades.

Can you set up activations poolside, in lobbies, or on the casino floor?

We've run activations in every setting a casino property has to offer — pool decks, resort lobbies, event centers, VIP lounges, nightclub entrances, and yes, even the casino floor itself. Our setup is self-contained (typically 10x10 feet, scalable up or down), designed for high-traffic environments, and staffed by our own fitting specialists. Your team coordinates the guest list and event timing; we handle everything else.

How does this compare cost-wise to increasing free play?

Most properties find that sunglass gifting delivers significantly higher perceived value per dollar than equivalent free play. A $200 pair of designer sunglasses creates 300+ days of brand impressions and an emotional connection to your property — versus $200 in free play that's consumed in a single session with no lasting impact. Properties use sunglass gifting to reduce reliance on free play increases while actually improving player satisfaction scores and trip frequency.

Still have questions?

We're here to help you with any inquiries.

Ready to Upgrade Your Player Rewards Program?

Get a custom proposal for your property in under 24 hours. We work with casino marketing teams and player development managers at properties of all sizes.

Real Reviews

Click the link below to check out our Trust Pilot reviews! 4.7/5 Stars!

Infinix Global
“Ninety Six Shades made our sunglass gifting experience seamless. Professional, communicative, and attentive to every guest, they delivered flawlessly…”
Sasha Yeager
Senior Meeting Manager
Hilton
“Working with the 96 Shades team was an absolute pleasure from start to finish. The entire process was smooth and professional…”
Todd Steinberg
Director of Sales, Worldwide Accounts
Live Nation Premium
“We had a fantastic experience working with Ninety Six Shades for a recent client gifting initiative. Their professionalism and service made the process seamless…”
Tonya Sharpe
Vice President, National Sales
Dairy Farmers of America
“Their professionalism and attention to detail consistently elevate our events. Guests frequently comment that the sunglasses are the best corporate gift they’ve ever received…”
Michele Kammerer
Senior Manager of Events
CDK Global
“Unparalleled customer service. Our tradeshow activation was insanely successful, and the onsite management made it effortless…”
Abbie Barnett
Meeting and Event Manager
ReSound GN
“96 Shades was amazing to work with for our customer event. Quick turnaround, quality products — highly recommend…”
Theresa Smith
Event Specialist
Nonprofit Organization
"Ninety Six Shades provided an exceptional gifting experience for our donor event. They were professional, incredibly easy to work with, and offered great value for the quality delivered..."
Ellie Tradup
Sr. Event Manager
Deutsch Family Wine & Spirits
"96 Shades was an absolute standout as our gifting partner this year—truly elevating the entire incentive experience from start to finish."
Linda Meunier
Sr. Event Planner
Fidelity National Financial
"We hired 96 Shades for a corporate event celebrating our top sales performers, and the experience exceeded every expectation."
Kimberly Comet
Assistant VP, Marketing
Infinix Global
“Ninety Six Shades made our sunglass gifting experience seamless. Professional, communicative, and attentive to every guest, they delivered flawlessly…”
Sasha Yeager
Senior Meeting Manager
Hilton
“Working with the 96 Shades team was an absolute pleasure from start to finish. The entire process was smooth and professional…”
Todd Steinberg
Director of Sales, Worldwide Accounts
Live Nation Premium
“We had a fantastic experience working with Ninety Six Shades for a recent client gifting initiative. Their professionalism and service made the process seamless…”
Tonya Sharpe
Vice President, National Sales
Dairy Farmers of America
“Their professionalism and attention to detail consistently elevate our events. Guests frequently comment that the sunglasses are the best corporate gift they’ve ever received…”
Michele Kammerer
Senior Manager of Events
CDK Global
“Unparalleled customer service. Our tradeshow activation was insanely successful, and the onsite management made it effortless…”
Abbie Barnett
Meeting and Event Manager
ReSound GN
“96 Shades was amazing to work with for our customer event. Quick turnaround, quality products — highly recommend…”
Theresa Smith
Event Specialist
Nonprofit Organization
"Ninety Six Shades provided an exceptional gifting experience for our donor event. They were professional, incredibly easy to work with, and offered great value for the quality delivered..."
Ellie Tradup
Sr. Event Manager
Deutsch Family Wine & Spirits
"96 Shades was an absolute standout as our gifting partner this year—truly elevating the entire incentive experience from start to finish."
Linda Meunier
Sr. Event Planner
Fidelity National Financial
"We hired 96 Shades for a corporate event celebrating our top sales performers, and the experience exceeded every expectation."
Kimberly Comet
Assistant VP, Marketing
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