How We Partnered with Live Nation Premium to Deliver an Unforgettable Gifting Experience
At Ninety Six Shades, we pride ourselves on creating gifting experiences that feel personal, premium, and unforgettable. Recently, we had the opportunity to partner with Live Nation Premium to design a large-scale gifting initiative for their VIP clients — a project that brought together creativity, attention to detail, and concierge-level service.
A Custom VIP Box, Designed for Impact
From the very beginning, our goal was to deliver a gift that went far beyond sunglasses. We worked closely with the Live Nation Premium team to design a fully customized VIP Box — complete with branded packaging, sunglass cases, cleaning cloths, step-by-step instructions, and personalized postcard messages. Every element was tailored to reflect Live Nation Premium’s brand identity and ensure their clients felt truly valued.
Curated Sunglasses & a Seamless Redemption Experience
Next, we hand-selected a collection of designer sunglasses curated to Live Nation Premium’s budget. To make the experience seamless, we built a branded online redemption page, allowing each recipient to easily browse and choose the perfect pair. The result was a gifting journey that felt simple, exclusive, and elevated from start to finish.
Nationwide Delivery & Concierge Service
Once the details were finalized, our team shipped over 1,500 VIP Boxes to premium clients across the country. But we didn’t stop there. To ensure every VIP had a flawless experience, we provided unlimited exchanges and 24/7 live support, offering the kind of concierge service that leaves a lasting impression.
The Live Nation Premium Experience
Here’s what Tonya Sharpe, Vice President of National Sales at Live Nation Premium, had to say about working with us:
“We had a fantastic experience working with Ninety Six Shades for a recent client gifting initiative. If your company is looking for a unique and well-received gift for clients or employees, I highly recommend considering Ninety Six Shades. Their professionalism and service made the process seamless, and the feedback from our clients spoke for itself.”
— Tonya Sharpe, Vice President – National Sales, Live Nation Premium
Why It Matters
This partnership is a powerful example of how thoughtful, premium gifting can strengthen client relationships and elevate brand perception. By combining custom design, curated products, and concierge-level service, Ninety Six Shades delivered an experience that Live Nation Premium’s clients will remember long after the box was opened.
Looking for a custom gifting experience like Live Nation Premium? We’ve Got You Covered.
Ninety Six Shades specializes in gifting experiences like you've never seen before.
✅ Custom collection of over 1,000+ name brand sunglasses
✅ White-Glove Service
✅ Custom branded packaging
✅ Client perfect pair guarentee