Unique Digital Gifting Program: From Branded Unboxing to Designer Sunglasses at Their Door

Most gifting programs are easy to explain because there isn't much to them. Send a link. Hope someone clicks. Move on.

The Digital Gifting program works differently — and the details matter, because they're what turn a budget line into something recipients actually talk about. Here's the full walkthrough, from what arrives at their door to what ends up on their face.

What Shows Up at the Door

Every recipient gets a physical gift box shipped to their address. Not an email. Not a landing page link. A box.

Inside: a branded gift box with your company's logo, a personalized note card with your custom messaging, a weighted metal VIP redemption card engraved with their unique code, a premium sunglass case, and a microfiber cleaning cloth.

The box is the first impression. It sits on a counter or a desk, and it gets opened in front of people. That's the moment — the one that turns a corporate gift into a conversation.

See more on our digital gifting program

How Redemption Works

The metal card inside the box has a unique code. Recipients visit a dedicated redemption site, enter their code, and land in a curated browsing experience — not a generic product catalog.

They browse 1,000+ designer sunglass frames within their assigned tier. They can filter by brand, style, face shape, and gender. Virtual fitting tools help them see how frames look before committing.

Once they pick a pair, it ships free to their door — typically within five business days. The whole experience is designed to feel like personal shopping, not order fulfillment.

The Three Tiers

Not every recipient needs access to the same level. The program runs on three tiers, each mapped to a defined budget.

VIP Red — Ray-Ban, Oakley, Ralph Lauren, and Michael Kors. The polished, crowd-pleasing choice for large groups where consistency matters.

VIP Gold — Everything in Red plus Maui Jim, Costa, Burberry, and Persol. This is where most client-facing programs land.

VIP Black — The full 1,000+ style catalog, including Gucci, Prada, Versace, and Oliver Peoples. Reserved for the people you can't afford to underwhelm.

Tiering lets you match the gift to the relationship without running three separate programs. A single order can include all three levels, each with its own defined per-recipient cost.

The Perfect Pair Program

The biggest risk with gifting sunglasses sight-unseen is fit. The Perfect Pair Program eliminates it.

For 30 days after redemption, recipients can exchange their selection for a different style — unlimited swaps, free shipping both ways. No questions, no forms, no fine print.

Virtual fitting specialists are also available for anyone who wants a second opinion on style or fit. It's the same concierge-level service available in our retail stores, just delivered remotely.

The result: a gift that gets worn 300 days a year — not one that sits in a drawer because the fit wasn't right.

Custom Branding

The box isn't generic. Every element can carry your brand.

Custom packaging colors, logo placement on the box exterior, co-branded inserts, personalized note cards with your messaging, and engraving on the metal redemption card. The unboxing looks and feels like it came from your company — because it did.

For companies running year-end recognition or client appreciation programs, the branding turns a gift into a branded touchpoint that reinforces the relationship every time the box is opened.

Timeline and Logistics

Standard programs need 2–3 weeks from approved artwork to delivery. If you want fully custom packaging, 4–6 weeks is comfortable.

Large programs (250+ recipients) or international shipments should add two weeks. Rush orders are often possible — we confirm feasibility within 24 hours.

Codes never expire. Recipients redeem on their own schedule, which means there's no awkward follow-up email reminding people to use their gift before a deadline. The gift waits for them.

Who It's Built For

Digital gifting covers the moments that don't happen in a single room. Post-event thank-yous. Board member recognition. New-hire welcome gifts. Client appreciation between meetings. Holiday gifting for a distributed team. Sales incentive rewards that need to ship to 40 different cities.

There's no minimum headcount. Ten boxes or a thousand — same experience, same quality, same white-glove coordination on the backend.

Some companies run digital gifting alongside on-site activations — live fittings at their flagship events, digital boxes for everything in between. That combination covers the full calendar without switching vendors.

Get Started

Have a program in mind? Reach out — we'll scope it for your timeline, budget, and headcount.